Business Leadership · Digital Operations · Enterprise Web


I connect technology, UX, budgets, people, and AI-enabled workflows so organizations move faster with clearer systems and better outcomes.

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Illustration of Dan Morency in a grey suit
Dan Morency Digital Operations & Web Strategy

From scrappy startups to a 30,000-page university ecosystem

Ball State University Acculevel Glitch Energy Slingshot SEO PayK12

Why the Through-Line Matters

The same pattern shows up in every role: clarify the system, align the people, improve the outcome.

My career began in the details that make digital systems work — search, content, advertising, user behavior. It grew into building departments, aligning stakeholders, and governing the web at enterprise scale.

Today it points at one thing: helping organizations use technology, people, and AI with clarity and discipline.

See the Proof
Full-length illustration of Dan Morency holding a laptop
0+ pages governed
$0M revenue, up from $11M
0+ editors enabled
<0 days to WCAG compliance

Each Chapter Added a Layer

From hands-on execution to enterprise leadership — every role stacked new judgment on a working foundation.

The Foundation

2008 — 2018 · SEO, Ads & Digital Marketing

A decade learning how digital systems perform in the real world: search, content, audiences, budgets, and reporting.

Glitch Energy

2018 — 2021 · VP of Marketing & Comms

Built a brand from inception to revenue — growth engine, content ops, and partnerships with creators and NBA athletes.

Acculevel

2021 — 2022 · Director of Marketing

$3M+ ad budget in-house, analytics built from scratch — and revenue grew from $11M to $31M in ten months.

Ball State University

2022 — Now · Web & Digital Strategist

Enterprise web operations across 30,000+ pages and 200+ editors. University-wide WCAG compliance in under 90 days.

All of It in One Operator

Strategy, operations, and financial judgment — connected instead of scattered across five hires.

Enterprise Web Operations

Governance, CMS adoption, intake, prioritization, and delivery workflows for 30,000+ pages and 200+ distributed editors — translated from chaos into systems teams can actually run.

  • Web governance & digital standards
  • Agile intake & high-volume delivery
  • Stakeholder training & enablement

Credentials, Stacked

Google AI Certified Google UX Design MBA Coursework — Ball State BA Marketing BA Business Administration Google & Meta Ads Certified

Let's Build Something That Works

Open to roles where business leadership, digital strategy, and AI-enabled operations create real organizational impact.

danmorency@gmail.com Résumé PDF