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Business Leadership • Digital Operations • Enterprise Web Strategy

A business leader who turns complex digital systems into strategic advantage.

I connect technology execution, marketing strategy, user experience, financial discipline, stakeholders, and AI-enabled workflows so organizations can move faster with clearer systems and better business outcomes.

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The Through-Line

From digital execution to business leadership.

My career began in the details that make digital systems work: search visibility, content performance, advertising, web standards, campaign operations, and user behavior. That foundation taught me how people actually find, use, trust, and act on digital experiences.

The work grew into leadership: building departments, creating workflows, training teams, aligning stakeholders, improving governance, and translating business priorities into digital systems that can scale.

Today, that experience points toward broader business leadership: improving enterprise web ecosystems, guiding technology-enabled change, managing resources responsibly, reducing operational friction, and helping organizations use AI and digital tools in practical, responsible ways.

Why Talent Teams Should Pay Attention

The same pattern shows up across roles: clarify the system, align the people, improve the outcome.

Enterprise scale

Lead web operations across a university ecosystem of 30,000+ pages while supporting governance, UX, SEO, accessibility, CMS adoption, and digital performance.

Change leadership

Directed a university-wide WCAG accessibility initiative, bringing enterprise web properties into compliance in under three months through standards, QA, training, and remediation.

Operational buildout

Built advertising and business analytics functions from scratch, created scalable workflows, and connected reporting, CRM, budgets, campaigns, sales, and operations.

Financial stewardship

Managed multi-million-dollar annual advertising budgets, supported P&L-minded growth decisions, and helped revenue grow from $11M to $31M by turning separate digital workstreams into a coordinated operating system.

Experience Arc

Each chapter adds another layer of business leadership readiness.

2008 – 2018 SEO, Advertising & Digital Marketing

Learned how digital systems perform in the real world.

Early roles at Slingshot SEO, PayK12, The Sojourn, and Ray Skillman Auto Group built the technical, financial, and operational base: search strategy, advertising, web content, audience behavior, lead generation, reporting, budget management, and digital execution.

This is the foundation that makes later leadership practical: strategy grounded in how users, content, platforms, budgets, and performance data actually behave.

Jan 2018 – June 2021 Glitch Energy

VP of Marketing and Communications

Helped launch and grow Glitch Energy from inception into a revenue-generating brand by building the digital strategy, audience growth engine, partnership approach, email marketing, and integrated content operations.

  • Built strategic partnerships with influencers, YouTube personalities, and NBA athletes to expand reach and credibility.
  • Led creative and digital campaign operations across video, photography, animation, illustration, and branded storytelling.
  • Aligned brand strategy, content workflows, audience engagement, and business objectives across multiple digital channels.

Leadership layer added: cross-functional brand building, partner management, audience strategy, and digital operations from the ground up.

June 2021 – Feb 2022 Acculevel

Director of Marketing

Built scalable growth operations by developing separate but connected functions across video, content, advertising, CRM, budget management, business analytics, and P&L-informed leadership priorities.

  • Managed $3M+ in annual digital ad spend while supporting P&L-minded decisions and helping annual revenue grow from $11M to $31M in 10 months.
  • Created the in-house advertising function after work had been outsourced, improving control, speed, and alignment.
  • Built the business analytics function from scratch, including Salesforce and Tableau reporting support for leadership decision-making.
  • Standardized video, content, campaign, CRM, analytics, automation, and Trello-based delivery workflows.

Leadership layer added: department building, operating model design, budget stewardship, vendor transition, analytics-informed decision support, and cross-functional execution at growth speed.

May 2022 – Present Ball State University

University Web & Digital Marketing Strategist

Lead enterprise web operations and digital experience strategy across a large university ecosystem, connecting UX, accessibility, SEO, analytics-informed insights, CMS governance, stakeholder enablement, and AI-assisted workflows.

  • Support 30,000+ web pages and 200+ distributed web editors through governance, training, CMS support, and digital standards.
  • Directed a university-wide WCAG accessibility initiative completed in under three months through QA, training, standards, and large-scale remediation.
  • Independently redesigned and restructured the People and Culture website, leading UX strategy, information architecture, and implementation for hundreds of pages in five months.
  • Lead agile intake, prioritization, stakeholder coordination, and high-volume web delivery workflows across institutional priorities.
  • Use BrightEdge, GA4, Google Tag Manager, Microsoft Clarity, enterprise CMS platforms, and AI-assisted workflows to improve delivery and decision support.

Leadership layer added: enterprise governance, accessibility compliance, distributed team enablement, digital transformation, and practical AI workflow adoption in a complex institution.

Business Leadership Value

What this means for the next organization.

01

Translate ambiguity into operating structure.

Clarify needs, define priorities, organize workflows, and turn scattered digital requests, budget decisions, and stakeholder needs into systems teams can actually execute.

02

Connect strategy, operations, and financial judgment.

Balance growth goals, resource constraints, vendor decisions, and operational capacity so digital work supports the larger business model.

03

Improve digital experiences at enterprise scale.

Connect UX, accessibility, CMS governance, SEO, content quality, and analytics-informed insights into better user and business outcomes.

04

Use AI as practical operational leverage.

Apply AI-assisted workflows to improve content operations, delivery speed, QA, reporting support, and digital execution without losing strategic or financial judgment.

Core Competencies

A blended profile for business leadership, digital transformation, and enterprise web operations.

Business Leadership Digital Transformation Web Operations Digital Experience Strategy Budget Management
UX Optimization Accessibility Compliance Web Governance Stakeholder Enablement Cross-Functional Leadership
AI-Driven Workflow Optimization Agile Project Management SEO & CRO GTM / GA4 / Clarity P&L-Informed Decision Support Localization & Content Operations

Education & Certifications

Continuous learning aligned with business leadership, finance, technology, UX, AI, and digital performance.

Education

  • MBA Certificate courseworkBall State University, in progress
  • Master of Business AdministrationBall State University, planned next step
  • Bachelor of Arts, MarketingIndiana Wesleyan University
  • Bachelor of Arts, Business AdministrationIndiana Wesleyan University, including substantial finance coursework

Certifications & Professional Development

Google AI Certification LEAD — Ball State University Google UX Design Responsive Web Design Responsive Web Development — freeCodeCamp Google Search Ads Google Display Ads YouTube Ads Google Shopping Meta / Facebook Advertising Life Coaching — Academy of Modern Applied Psychology

Resume

The short version is one page. The story is bigger.

Download the current PDF resume for a concise view of my business leadership readiness, enterprise web operations, budget management, UX, accessibility, digital transformation, and AI-enabled workflow experience.

Download PDF Resume